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Below are six ways to optimize your ecommerce site for search results. These include: inputting structured data, controlling monetization options, editing pages and titles, improving meta descriptions, filling in item specifics and availability, and adding location.
Google advises the use of structured data and Merchant Center to help get the most out of your website’s search presence.
Google Developer Advocate Alan Kent shares new information on how to optimize your app for Google search.
Kent argues in the video that retailers should use Google Merchant Center because it can upload product data using structured feeds.
It is more reliable to extract data from a Google Merchant Center feed, as it is designed to be read by computers.
However, if you are selling through Google’s Merchant Center, you can still provide product structured data with the knowledge that it will generate relevant content for your page.
Google may analyze how often you publish content and how many people are clicking on your page, among other things.
Google’s SEO guidelines mainly concern two topics: how to rank a site, and how to grow traffic.
- Ensure your email isn’t automatically sent to someone’s spam folder
Googlebot may not index a product page if it doesn’t link to other pages on the site.
You can get your product pages more easily indexed by utilizing tools such as XML sitemaps and Google Merchant Center.
Creating a Merchant Center feed will show Google all the products your website has to offer. The product page URLs are shared with Googlebot, which crawler can search additional pages that could have been missed.
Check Accuracy Of Product Prices Search Results
Google extracts pricing data from product pages, and if it is incorrect, then your original price will be listed on Google.
To accurately provide product information, like list prices and net prices, it’s important to add structured data to your product pages. That way, Google can present accurate and up-to-date information on their search listings.
The small drawbacks of Google’s search engine.
- Learn how to stay one step ahead of price and inventory lags
Google crawls content on a site irregularly, so Googlebot may only notice changes at a site when it crawls again.
This can lead to search results lagging behind site changes, such as when a product goes out of stock.
If you want to publish your new content on the website, it would be best if you would try to make it as accurate as possible. Google will display the incorrect data until their crawlers find that the content is up-to-date.
A product feed can make it easier to keep your pages updated on a more consistent schedule. Google recommends that you use Merchant Center product feeds to keep this happen.
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To get a rich and complex Google Product page, provide structured data on your product page and use a product feed in Merchant Center.
The rich results will come from Google extracting data from your website to show the user more information.
Rich, quality content is carded at Google’s discretion.
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Relevancy is key. Drive foot traffic with products that are relevant to people searching for it near them.
Register your physical store location on Google, then have all of your inventory updates automatically sent through to Merchant Center.
You can find the items in your store by this API by their ID and where their location.
Google suggests using Pointy, a device that syncs with your point-of-sale system. This will then create an accurate representation of inventory data in Google
Google’s data is targeted with ads
Click the Google Shopping tab to stop seeing unsolicited ads
You may find your products are showing up in search results, but not on the Shopping tab.
The best way to find out if your products are surfaced in the Shopping tab is to search for them.
To be included in the Shopping tab on Google, you need additional data and product feeds.
To be eligible for the Shopping tab, provide product data feeds via Merchant Center and opt-in to ‘surface across Google.’
For more on any of the above tips, check out Google’s video below.